Branding & Brand Awareness


Branding isn’t solely colors, fonts, logos, and hashtags, it is so much more! A brand is an experience you create for a customer. It is encompassing of the visual, emotional, intellectual, and tangible experience a customer has with your business. The easiest way to share your business experience is Social media. Social media provides a way to connect with people quickly and constantly. We know that social media are the number one tool to make a customer feel positive about your business before taking an action towards your business. Developing a strong brand strategy, particularly in the social media world, is the key to setting yourself apart from your competitors because they quickly distinguish between quality businesses and amateur ones.

If you want to harness the power of business branding, look no further. Khyber Coded teem will help, how to build your business brand, and how it can take your business to new heights. Below are the important steps for Business Branding.

Steps of Business Branding:

  • Define Your Brand:

    Your brand is the image of your business in the customer's mind. Take the time to define your brand thoughtfully and early, so your company’s image is what you intend it to be.

    Brand Awareness:

    Brand Awareness is an important step. In this step, people can know about your business and brand. How your brand is unique from other brands and how you can effectively solve the problem.

    Create a Brand Strategy:

    Create a clear and concise brand strategy and then execute it effectively and thoroughly.

    Build Brand Equity:

    Brand equity is the value that your brand brings to your company. You can measure it in several ways, such as the price premium you can charge over a no-name product, or through long-term customer loyalty. You can strengthen your customers’ perception of your brand by applying the four-step Customer-Based Brand Equity Model.

    Create a Strong Visual Brand:

    The image plays a central role in branding, including visual elements. The key to this is a logo and a recognizable look and feel for all your marketing materials.

    Establish Your Brand's Voice:

    Your brand should have personality and character. A big part of that is a voice that is appropriate and reflects your brand. In creating your brand’s voice.

    Brand Consistency:

    Once you have created a brand, be consistent in how you present the brand in all your internal and external communications, including advertising, on social media, and in all employee-customer interactions.